Rick Ross has shocked fans with an unexpected new venture in South Africa. The rapper recently starred in a bold commercial collaboration with local retailer Pick n Pay, and the internet is buzzing with reactions—though not all of them are positive. The pairing of the hip-hop mogul with a grocery chain has left many puzzled, with fans wondering what led to this surprising collaboration.
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The rapper’s recent trips to South Africa were initially assumed to be purely for leisure, but it turns out there was more behind the visits. After his collaboration with Usimamane, Ross was spotted filming a commercial for Pick n Pay, which is headquartered in Cape Town. This marks an unexpected yet exciting partnership that has taken many by surprise.
In the commercial, Rick Ross is seen in a dimly lit store, sharing screen time with South African comedian Schalk Bezuidenhout. The duo promotes an exciting R100K competition for Pick n Pay’s delivery service, Pick n Pay ASAP. Ross engages in playful antics, from swiping his smart shopper card to pushing Schalk around the store in a trolley—all while embodying the upbeat energy of DJ Khaled’s hit “All I Do Is Win.”
Though the commercial has garnered its fair share of mixed reactions, it’s clear that Rick Ross is making big moves in South Africa. Whether or not fans understand the unexpected partnership, the rapper’s playful and entertaining role in the campaign has certainly captured attention.
