The journey to crowning the next Mrs South Africa has officially intensified, with 30 remarkable women announced as the Top 30 finalists for the 2025 title, following a high-energy and inspiring semi-final week held at the iconic Hotel Sky in Sandton.
After several days of intensive interviews, leadership assessments, empowerment workshops, and behind-closed-doors judging sessions, the selected finalists stood out for their poise, public speaking prowess, impact-driven goals, and authentic presence. The week was not just a test of beauty or stage presence—it was a deep dive into the power, purpose, and potential of South African women.
Guided by CEO Joani Jacobs, the Mrs South Africa platform continues to shatter outdated pageant stereotypes, offering what many now call the “MBA of life”—an immersive experience that transforms wives, mothers, professionals, and entrepreneurs into confident changemakers and ambassadors of empowerment.
The semi-final showcase, hosted by the radiant Ayanda Thabethe and amplified by a show-stopping performance from Lloyd Cele, was nothing short of electric. Reigning queen Erin-Jane Miller also took the stage to share words of encouragement, reminding contestants of the heart, courage, and grace required to carry the crown.
Now, all eyes turn to November, where these 30 finalists will take their dreams, platforms, and power to the national stage. With passion and purpose at the core of this year’s journey, one thing is clear: Mrs South Africa 2025 won’t just wear a crown—she’ll carry a legacy.
