Zimbabwean-born TikTok content creator Ndoyisile Ndumiso Sibindi has sparked a major social media uproar after making controversial comments about the crowd at the Mall of Africa. In a video shared on X (formerly Twitter), Ndoyisile expressed frustration with the large number of people from Tembisa, a nearby township, visiting the popular shopping mall. He questioned why Tembisa residents weren’t shopping in their own area, stating, “I think people who make the Mall of Africa full are people from Tembisa.”
The influencer’s remarks quickly ignited a backlash from South Africans, who felt the comment was disrespectful and dismissive of the Tembisa community. Many critics pointed out that his statement perpetuated harmful stereotypes about Tembisa residents, while others argued that the Mall of Africa is a public space that everyone, regardless of where they live, has the right to enjoy. Social media users slammed the TikTokker for sounding elitist and for failing to understand the social and economic realities of the township.
This incident has sparked a broader conversation about class and privilege in South Africa. The Mall of Africa, with its high-end stores and sprawling layout, is a symbol of consumer culture, but for some, it also highlights the divide between wealthier areas and townships like Tembisa. Ndoyisile’s comments seem to have struck a nerve because they reflect an ongoing tension in South African society, where public spaces are often seen as markers of social status.
In response to the backlash, Ndoyisile attempted to clarify his statements, explaining that he did not intend to offend anyone and that his comments were meant to be lighthearted. However, the controversy has left a lasting impact on his relationship with his South African audience, reminding content creators of the fine line they must walk when addressing sensitive topics like race, class, and identity.
