South African stars Somizi Mhlongo, Robot Boii, and Bontle Modiselle have officially partnered with All Gold Tomato Sauce as the brand’s newest ambassadors. The exciting announcement came via entertainment commentator Phil Mphela on social media, marking a major milestone for the trio as they add another prestigious brand collaboration to their portfolios.
The new partnership sees the influential personalities fronting All Gold’s vibrant summer campaign. As part of their role, Somizi, Robot Boii, and Bontle are tasked with engaging their massive online following, bringing their dynamic personalities to the forefront of All Gold’s marketing efforts.
The campaign also introduced a fun and interactive element: the All Gold Dance Challenge on TikTok. The challenge invites fans to get creative, further cementing All Gold’s presence in South Africa’s digital space. Through this collaboration, the brand is set to strengthen its connection with younger, trend-driven audiences while celebrating the iconic product’s versatility in South African kitchens.
With their influence and creativity, Somizi, Robot Boii, and Bontle are expected to bring a fresh, energetic twist to All Gold’s campaign, making the tomato sauce brand even more of a household name this summer.
