Despite her success in the entertainment industry, South African media personality Pearl Thusi is facing significant challenges with her business venture, Black Rose Gin. In a recent episode of her reality TV show, Thusi candidly discussed the difficulties her alcohol brand is experiencing, revealing that it has not been performing as well as expected in terms of sales. The news, which was shared by gossip blogger Musa Khawula on Twitter (X), drew attention to the struggles of the actress-turned-entrepreneur, who has faced a fair share of social media criticism over the years.
Thusi’s alcohol brand, Black Rose Gin, has become a point of contention among some followers, with many questioning its marketability. In the episode, Thusi explained that while her brand has potential, it has been challenging to generate sufficient sales, particularly in a market already saturated with various celebrity-endorsed alcohol products. With numerous local and international stars launching their own liquor lines, Thusi’s brand has faced stiff competition, leaving her questioning what more she can do to make it stand out.
The revelation that Thusi’s brand is struggling to gain traction prompted a flurry of reactions from netizens, many of whom expressed skepticism about the longevity of celebrity alcohol brands. Comments ranged from support for Thusi’s persistence to doubts about the appeal of her gin. One user, @Ketso28, suggested that Thusi might need to consider diversifying her investments rather than competing in an already crowded market. Another commenter, @Undip_, admitted to not even being aware of Black Rose Gin, which highlighted the challenge of standing out in the highly competitive alcoholic beverage industry.
Others pointed out the difficulty of breaking through in a market where even more established brands, like Billiato – the liquor brand of musician Cassper Nyovest – are struggling to maintain consumer interest. @Abraham_Zuma cynically remarked that South Africans don’t even buy Billiato, questioning why anyone would be likely to purchase Thusi’s gin. These sentiments reflect the reality that, despite the fame and influence that celebrities can bring to their ventures, the success of a product ultimately depends on consumer demand and brand recognition.
While Thusi’s struggles may be a blow to her entrepreneurial aspirations, they also provide a sobering reminder of the challenges that come with starting and maintaining a business. Celebrities, no matter how famous, are not immune to market realities, and even with the backing of a large following, success in business can never be guaranteed. Thusi’s perseverance in the face of adversity will be closely watched as she continues to navigate the tricky waters of entrepreneurship, and her future endeavors will reveal whether Black Rose Gin can ultimately rise above the competition.
