Popular author Jackie Phamotse is voicing her disappointment with the growing trend of celebrity authorship. Following the release of reality star Nonku Williams’s book Unapologetically Me, Phamotse took to social media to critique celebrity books for lacking depth, vulnerability, and authenticity.
Phamotse, who previously faced legal action from former Miss South Africa Basetsana Kumalo and her husband, Romeo Kumalo, commented that “being an author is not just a title or a status symbol; it’s a serious commitment to creating meaningful, well-researched content.” She emphasized that a book’s worth is in its substance, not just its market appeal. According to Phamotse, crafting a manuscript requires careful attention to every detail—from cover design and paper quality to the engagement level of its content. “Biographies and memoirs demand a particular level of honesty, vulnerability, and depth,” she noted.
Nonku Williams isn’t the first celebrity to venture into autobiography. Last year, reality star and businesswoman Shauwn “MaMkhize” Mkhize also published a book, penned by journalist and PR specialist Amanda Ngudle, which received mixed reviews. Phamotse criticized this trend, saying, “Authors must be willing to share authentic experiences, providing readers a genuine insight into their lives.” She expressed frustration at the influx of poorly crafted celebrity books, explaining, “These publications not only undermine the credibility of serious writers but also disrespect the essence of storytelling.”
Reflecting on other celebrity works like MaMkhize’s, which was critiqued for lacking a complete narrative, Phamotse highlighted that many celebrity books rely on fame rather than quality writing. “Unfortunately, many of these books lack substance and literary merit, which is unacceptable,” she said. But Phamotse offered constructive advice, urging celebrity authors to respect the craft. “To those in the spotlight considering writing, I encourage you to take your time, read widely, study skilled authors, and strive for excellence. Readers want meaningful stories—don’t make them regret their choice. Respect your readers and their investment.”
