Renowned radio personality and entrepreneur, Sibusiso Leope—better known as DJ Sbu—has found himself at the center of a social media storm after a video of him ridiculing a street vendor for not selling his MoFaya energy drink went viral.
The video, which quickly gained traction on social media, shows DJ Sbu waving down a street vendor and offering him R200, asking if he sells MoFaya. When the vendor responded that he does not stock the drink, DJ Sbu pulled his hand back, scoffing, “You don’t have MoFaya… You are losing R200, what type of hustler is this?” before driving off.
The video sparked widespread outrage, with many social media users condemning the DJ for belittling a man simply trying to make a living. Critics argue that DJ Sbu’s behavior was disrespectful and insensitive, especially considering the vendor’s position.
One user, @nathit00th, commented, “If Pick n Pay doesn’t have a product you’re looking for, do you ridicule them, or do you simply go to another shop? He was rude to the guy who is trying to make a living. He could have also assisted by giving him R200 so he can go stock up on MoFaya. That’s a customer gained.”
Others took to Twitter to express their disappointment in DJ Sbu, with @ARFitness112 writing, “@djsbu you’ll know when your MoFaya is off the market! Just wait and see, you think South Africans have time for your arrogant a**.”
Another critic, @TaMongs92, pointed out the underlying message in DJ Sbu’s words: “According to Sbu, if you don’t have MoFaya, your hustle is meaningless. That’s what he’s actually saying here. I can’t believe you stand with him.”
However, not everyone was upset. @mrzackiekins defended DJ Sbu, suggesting that people were being overly sensitive: “Lol, I think you’re all so sensitive. He doesn’t have the MoFaya, he lost a sale. So what?”
After the backlash, DJ Sbu took to X (formerly Twitter) to apologize. “Ngiyasizwa iskhalo. Ngiyaxolisa (I hear the complaint, I’m sorry). Tshwarelo (Sorry) for any offence. None was intended. We are empowering my brother as we speak. More to come soon. Calm down brothers and sisters, it’s all love,” he posted in an attempt to quell the criticism.
While DJ Sbu’s apology may have soothed some, the incident has left many questioning his approach to business and the way he treats those who are trying to make a living. The controversy also highlights the fine line between promoting one’s brand and showing respect for others in the process.
